For the launch of Everlast’s limited edition product collaboration with the Muhammad Ali Estate, we sought to showcase modern day boxing superstars in the context of Ali’s legacy, creating an ode to the GOAT and his mark on the sport. The product campaign series features Devin Haney and Claressa Shields, and replicates and reimagines iconic environments, poses, and themes of the Muhammad Ali Photography archive to illustrate the shared heritage and dedication to boxing shared by the three athletes and the brand.